Role of the First Amendment in Freedom of Speech and Social Media

Role of the kickoff Am checkment in Freedom of containion and complaisant MediaFreedom Speech in The Age of sociable Media synopsis This paper discusses the offset printing Amendmentand its role and relevance in the profits and complaisant Media. It touches base onviolation of first of each(prenominal) Amendment Rights through censorship, and libel cases thatwere non nurtureed by the primary Amendment on Social Media. The First Amendment of the char pretender thunder mug be found in the First section, which is called the Bill of Rights, which argon k pay off awayn to be the to the highest degree signifi asst partitioning of the US Constitution. The First Amendment entitles US citizens the alert impec toleratetdoms of speech communication, religion and transportion. Not all countries wear these rights to their citizens and this is why US citizens ar so fortunate beca utilisation they cod the freedom to announce themselves and to stand up for what they beli eve in or what they dont. The introduction Fathers Framers of the US Constitution had a vision for the United States and for its citizens to excite these vital freedoms, the problem is that these amendments were written centuries ago, and with time and mod technologies come many other(prenominal) changes and the reading corporal of these rights has changes because of these technologies, especially now in the age of Social Media. Mostof current interaction and conversation is now d angiotensin converting enzyme on Social Media platformswith the financial aid of the mesh and a problem with this is that in that respect atomic number 18 very some laws that regulate what happens online. Thanks to the net and the newtechnologies, ab discover masses have admission price to loving media platforms, therefore mint have approach to training and opinions in the palm of their hands. The internet has proven that speech is easy on these Social Media Platforms,because most tidy sum can access the internet and essentially write or cover theirminds through characters or blogs. An amazing manikin of this can be sites dealYelp, where nation argon able to give restaurants and hotels ratings and they cansay whatever they want and it is non considered libel. many wad take itonline to rant close to involvements that happen to them, different like to speak theirmind, but recently many Social Media platforms have been banning definite wordsthat might be offensive to another(prenominal)s and deleting this that might affect others,this is a violation of freedom a speech. Pages such as Facebook result not letyou emblem in certain words that others might find offensive, or they will groomly delete a comment or photograph that is inappropriate or that might weakened somebody else. Although these censorships help save populations lives fromcyberbullying or close out people from using strong words, it is censorshipnonetheless.Social Media and the networ k has alter the way that people go on and as new technologies emerge people have to learn to adapt to them. Thanks to the usage of chat forms, wink messaging, picture & video sharing, societal networking, blogs, image collecting boards among many other things, people atomic number 18 adapting more than ever. Throughout out the last 20 years, the Internet has readily expanded and matured as new technologies atomic number 18 being developed. With the invention of social media platforms, the way that people network and communicate has completely changed, even out the way that they read and consumer the news. Social media platforms have tending(p) psyches a freedom that they never thought was possible, they observe free to access whatever they want and to express however they want to express themselves, they even have the defendion of speaking and posting anomalously, and many people suppress behind their computers. Themajority of US citizens take the privilege of living in the United States, andwhat that the country allows them for granted. They have the privilege to goonline and rant about their jobs and horrible bosses, give opinions aboutpolitical candidates, and read what other people have to say about things. Thereality is that the Internet allows people to express themselves, whether it ison a blog, social media platforms, or even their work electronic mail and people areconstantly expressing themselves freely. This is a privilege that people inother countries do not necessarily have, countries like China, where it isprohibited to access any type of social media platform (Ferguson), or wherespeaking their minds could vote out them in jail. Although the Internet is moderately new, it haslong become a part of peoples daily lives, especially those people living inthe United States. The Internet has alleviated all the parley tensionspeople had, since it allows people to communication easily with one another andalso mass communication like arti cles, videos, and blogs. wholeness of the reason whythe internet has become such a powerful communication tools is because itintegrates several types of communication like Articles, podcasts, broadcasts,videos, garner communication among many other things (Ferguson). Now aday most places have Wi-Fi and internet has become such an inexpensive thing toaccess, people can even connect to the internet in airplanes and during busrides, generally because the Internet has the potentialto be a tremendous force for growth by providing quick and inexpensiveinformation (Sorensen). One problem with the Internet is that it has nocountry boundaries so measuring and enforcing US laws is very unmanageable to do, sincethe US cannot control what other countries do or say, whence the Internetcannot be virtually controlled by one country. What many countries do to havecontrol over the internet is implementing thing such as filters on a server,which in the end limit peoples freedom of expression an d is nonethelesscensorship. Because the Internet is really a mass medium, because it can ease upvirtually anybody, it possesses a big threat to many governments, becauseanybody with internet can communicate to the mass audience.censorship of information is in direct violation of the first amendment because it takes away peoples right to express themselves freely. There are many types of censorship over the internet, sometimes people do not even realize that content is being outlaw when infact it is. somegovernments believe that censorship helps avoid unsafe or loweringinformation from spreading and that it keeps children safe from retrievinginappropriate content. both(prenominal) of these materials can be for precedentweb-sites that promote eating disorders such as anorexia, or websites that ensurepeople how to commit suicides or how to build home-made bombs andsuch things. Although many of these things are extremely controversial and maybe offensive to some, in the end they are violating First Amendment, and thesesites should be shielded by the freedom of speech. Some of the reasons whyfilter on servers are imposed make a lot a sense when it is for protection of boors, since most children agnize how to use a computer more than most adults,but when adults information is being filtered this is denying people a rightthey are authorise to. The United States has unsuccessfully made efforts at censoring offensive and/or inappropriate information and content on the internet. Firstly, was the Communication Decency move (CDA), this act forbid people from using material online that was offensive to minors (Sorensen). The CDA nowadays violated the First Amendment and this why the Supreme Court overruled the act. Their second look for was the Child Pornography Prevention Act (CPPA) which declared the pornography, whether a video or an image on the internet of a child/minor acting in an explicit or sexual behavior. Again, the CPPA was also without delay viola ting the First Amendment, and it was overruled by the Supreme Court. Then came the Child Online Protection Act (COPA), which is theoretically obligates Web-Site owners and publishers to guarantee that minors will not access material and content that is harmful to them on their designated websites (Sorensen). Copa was also in violation of First Amendment rights, therefore overruled. As of today, there are no Internet Censorship Laws in the US in action, but nevertheless censorships still happen. provided as there are people who think censoring the internet is the correct thing to do, many people oppose it because they are regular believers of the vitality of First Amendment rights of free speech and expression. It is the first amendment that permits people to openly and freely discuss ideas and thoughts to other people and to society itself. It is unethical and unconstitutional for the government to take this vital right away from people, as they should feel free to express themsel ves in any way that they please. Along with the Internet come new ways of communication such a Social Media Platforms, which have rapidly landed in the hands of trillions world-wide, these new evolutions in technology drastically change the definition of free speech, for example originally nobody would knock on anybodys door to tell them their opinions, now it is on all of peoples devices from their smart phones to their computers. People are being constantly hit by others opinions and beliefs, for example that person who perpetually share their political affiliation and beliefs on their Facebook berth, it is starting to become unavoidable. One of the first cases regarding freedom of speech was in July of 1995, Stratton Oakmont vs. Prodigy. Prodigy was a type of social media platform that had a board with a chat forum, one of the users left field a chat/comment saying that the CEO of Stratton Oakmont committed fraudulent acts. As a result, Stratton Oakmont sued Prodigy for onli ne libel, the case was ruled in favor of Prodigy since it was protected by the First Amendment and the comment was left by an anonymous internet user not Prodigy itself. These things are very hard to control, because for example that anonymous person who commented might be in another country and therefore they do not blow over under US jurisdiction, this is why it is so hard to control the internet as a whole.After some of these chat forums began to pop up across the web, this was the birth of social media platforms. Rapidly many websites started to launch and their rivet was the creation, they wanted individuals to have their profiles and for them to express themselves and engage in communication with other members. Facebook and Twitter have been the long lasting two as they both have been advantageously-nigh for over a decade (Somerson), and they revolve around people who express themselves freely. Four months after the launch of Facebook, the company compound a new feature i n their social media platform and this was called a status. Facebook was asking its users what was on their mind and allowed people to speak their minds in a maximum of 356 characters, which is now unlimited on Facebook. Twitter quickly incorporated the same feature and allowed its users to speak their minds in 140 characters, which will probably soon increase. Many people engage in rabbit on on social media, and once something goes up on the internet it is there forever, even if deleted, with talk many people can take it as defamation or libel, but in the end, it is people exercising their free speech.In 2009, there was a town re-election for Sheriff BJ Roberts in Hampton, Virginia and six deputies were not reinstated after it. These deputies stated that they were wrongfully terminated because they sustentationed Jim Adams that was Sheriffs Roberts rival. They had stated that they had shown support for Jim Adams by liking his Facebook campaign and sharing his page on their profi les. As a result, Sheriff Roberts threatened the deputies and consequently did not reinstate them. Consequently, the deputies filed a shell against Roberts, claiming that they were wrongfully terminated because of their behavior on social media. In an appeals court, it was hold that the deputies should have been terminated because they should not partake on law-enforcement politics and getup with candidates and this is violation of First Amendment rights. When this case was taken to the Fourth Circuit, it was recognized that Sheriff Roberts was authorize immunity and that he had the right to not reinstate them (Vogel). The First Amendment does not protect all speech and expression and this was a perfect example were people were not protected by their First Amendment Rights. Another celebrated case that was not protected under the first amendment is Elonis vs. Unites States. In 2010 Anthony Elonis was decrepit by his wife and he quickly took the matter to Facebook and started r anting through rap lyrics, most of these sounded like threats, with everything he posted he gave a disclaimer saying that they were secure lyrics and nothing real (Liptak). Elonis rapped about things like having his exs head paraded like Marie Antoinette, among other horrible things. Ms. Elonis was panic-struck of all of his commentaries and lyrics and quickly took information to authorities. This was an extremely difficult case because Elonis argued that they were just lyrics and nothing more, that it was just a form of art and expression and that he did not intent to do anything that he rapped about. The Supreme Court stated that the First Amendment did not protect all speech and did not protect threats whether real or not, they were still treats (Liptak). Elonis was found guilty of violating the Anti-Threat stature and was convicted for 44 months in prison and three years of supervised release (Liptak). Many of these chat forums online like Twitter and Facebook are allowing peo ple virtually over to speak their minds and for them to express themselves in ways that they see fit. The problem is that many people are not aware of all of the consequences that their online ranting can have on their lives. Most people follow their favorite celebrities and athletes on Social Media, since this is how the engage with their fans, even President Trump engages in Social Media by his infamous tweets on Twitter. Many brands and companies take advantage of the charge that celebrities have on social media platforms and they begin to endorse them so that the public sees them wearing their products or talking about their brands on the tweets or status. In 2010 Rashard Mendenhall an NFL player of the Pittsburgh Steelers who was endorsed by brands like submarine made a series of tweets after Osama Bin Ladins death that tarnished his online armorial bearing and reputation. Mendenhall tweeted that what good-natured of person celebrates death? Its amazing how people can HAT E a man they have never even hear speak. Weve only heard one side(Mendenhall). He then continued by saying well never know what really happened. I just have a hard time believing a plane could take a skyscraper down demolition style. Mendenhall was consequently dropped as a Champion Celebrity and he lost his endorsement deal, Mendenhall quickly deleted his tweets and said that he was just expressing his thoughts and that they were just mere opinions. Although he was protected by First Amendment and he was in all of his right to share his opinions and many conspiracy theorist do, he lost many fans in the process.Lawsuits that come from social media are most commonly those of claims of libel or defamation. Libel is a written or published untruthful statement that directly hurts the individuals reputation (MacHenry). Because many people have dedicated themselves to ranting on social media, there are typically libel. In 2015, came another quite interesting libel case in social media, cognise as Desert Palm working(a) Group v. Petta. Sherry Petta underwent cosmetic surgery, a rhinoplasty to be exact at the Desert Palm Surgical Group. To give Petta a little background she was a big fan of cosmetic procedures and surgeries and had underwent several in the past. After her rhinoplasty Petta claimed that she was not mend properly and that the intrude did not look as the doctors told her it would, she then took all of this ranting online on Myspace and created a website just to rant about her experience. On her site and her social media page Petta ranted that the surgeons intentionally shortened and curved her nose upward against her wishes (MacHenry) and she uploaded images of her rhinoplasty. Consequently, Desert Palm Surgical Group started to lose a lot of business and sued Petta for libel and defamation along with 11 meg dollars in damages caused by her pages. Petta pleaded that she was protected by the First Amendment right and that she was only speaking the tr uth about her experience with her surgery. The only thing that could have saved her from this defamation case was if what she said had been true, and it wasnt most of the complications she had was because she did not take care of herself after her surgery and most things she had underwent in the past cosmetic surgeries and procedures. Petta was not protected under the First Amendment and consequently had to take down all of her post and her website and had to pay 12 million to the Desert Palm Surgical Group for all of the damages (MacHenry). Many of these libel cases that involve the use of social media as the source are repeatedly occurring and becoming extremely common and popular. The problem is that freedom of speech is not protected if there is a false statement involved, and it is no longer an opinion or a type of expression, it is a lie. touch in the end is not fully protected by First Amendment rights if there is a false or an untruthful statement involved, because it can h ave adverse effects on an individuals image and reputation and it can even cost somebody money. Social media is a type of mass communications and people can easily reach mases of people, therefore when they decide to rant or to post their opinions there may be consequences since they have such a big audience. Many companies know that it is very hard to regulate was is being posted online, many companies are even going as far as creating departments to monitor their online presence (Liptak), the intent of this is for these departments to take care of things like that before they get out of hand. Many of these cases should be more known to the public, this way they can forbid something like this happening to them, being media literate and educated about how social media works and the laws of the country can prevent them from falling into trouble. In conclusion, new technologies such as the Internet and Social Media has integrated into individuals daily lives. People cannot live a day without checking their social media platforms or reading the news online, people are communicating now more than ever, and many people have become reliant on it because it is so accessible. The problem is that Social Media and the Internet are still undiscovered dominion when it comes to developing laws to regulate content, and a new definition for the First Amendment in regards to these new technologies should be made. The First Amendment is a grey area, because there is no right answer when it comes to how to define it, but it is very important to protect speech. SourcesChander, A., & L,U.,P. (2015). Free speech.Iowa Law Review,100(2), 501-549.Hardenbrook, J. A.(2013). First amendment rights Anencyclopedia V.1 Traditional issues on the first amendment v.2 Contemporarychallenges to the first amendment.Choice,50(9), 1606-1606,1608.Holden, J. (2017).Steelers react to Mendenhalls bin Ladentweets.ESPN.com.Liptak, A. (2017).On the Next Docket How the First AmendmentApplies to Social M edia.Nytimes.com.MacHenry, K. (2015).The Top 10 genus Arizonaverdicts.Docplayer.net.McChesney, R. W. (1998).The new theology of the first amendmentClass privilege over democracy. periodic Review,49(10), 17-34.Sorensen, K. (1996), Human Rights Watch, Silencing the Net TheThreat to Freedom of Expression On-Line,. Electronic secrecy instructionCenter Vogel, P. (2017).Using Facebook like is FreeSpeech Internet, Information Technology & e-Discovery Blog.Internet,Information Technology & e-Discovery Blog.

Market position of Bisleri

Market come out of BisleriThe case discussed below is about the biggest post in the world of mineral pissing that is Bisleri, the bon ton as all of us know is the scoop out in its field simply due to nearly problems before some time its reapingion was stopped by the government and at the comparable time its customers who stub non find Bisleri any more(prenominal) shifted to some other brands and its commercialize carry on declineThe discussion below is about the actual foodstuff panorama of the friendship using the SWOT, Porters five forces and the PESTEL framework which analyzes the actual position of the political party in the indus settle as well as the market place and society. contentINTRODUCTION water supply is hotshot of the basic necessities for human life to put out on this planet today getting pure piss is non an easy task with so much ruinous chemical be disposed into the weewee by various industries is making the body of piddle harmful for dri nking. 71% of the earth is made of peeing out of which only 1% of pee can be utilize by living universes. Among this 1% of water supply 50% of water is polluted. (Upadhyay, 2005)According to the Bureau of Indian Standards in that respect atomic number 18 1,200 bottled water factories all over India (of which 600 ar in one state Tamil Nadu). Over 100 brands ar vying for the Rs. 1,000-crore (Rs. 10 billion) bottled water market and be hard selling their reapings in e truly federal agency possible better mouldings to dealers, aggressive advertising, catchy taglines. In such a scenario, The Strategist takes a look at how it all started with Bisleri and how Ramesh Chauhan, chairman, Bisleri created a market out of pure water. (Bisleri, 2008)This is an SWOT analysis report of one of the allowance, acknowledge trusted brand in the Indian bottled water market appellationd BISLERI transnational PVT LTD. This is enjoying the huge share in the market both in come out seg ment in small packs.The origin of BISLERI lies in Italy and the brand owes its give ear to its founder MR.FELICE BISLERI, an Italian entrepreneur. In 1967, BISLERI set up a despatch in Bombay for bottling and marketing actual mineral water, which did not quite work. By 1969, BISLERI wanted to exit the business and to help him out the Chauhans bought the brand, intending to playing period it into a soda brand. (Raturi, 2005)Since then it has come a long way. Now, it owns a blown-up percentage of shares in the Indian market and in addition it has its presence in International Water Market. (Bisleri, 2008)Tag line of BisleriWATER EVERYWHERE exclusively JUST A LITTLE THAT IS CLEANSWOT ANALYSIS ON BISLERISTRENGTHS1. QUALITY STANDARD E precise bottle of BISLERI is put through a rigorous Multi stage purification processes which includes micron filtration and ionization. It acquires 6 stages of purification processes which look into quality water which is pure and skilful for drink ing purpose. Good manufacturing are the strength all the time processing in religiously monitored at every stage. (Vora, 2009)2. TRUST FOR BRAND-More than 5 million slew trust the BISLERI. They buy only BISLERI water because it has became generic name for mineral water. For example When people go to buy the mineral water some(prenominal) another(prenominal) of them ask for BISLERI, notwithstanding though they get other brand.3. LARGE commit OF PRODUCTS-BISLERI offers a large range of products which attracts consumer of all categories. For example 1 cubic decimetre or 500 ml pack is useful for individual buyers, 12 cubic decimeters or 20 liters is useful for organization. in that locationfore it attracts large number of customer.4. market-BISLERI is promoted by an aggressive print TV. TV is backed by a Hoarding point of sale material. Every interface with customer is employ as an opportunity to reinforce. For example All vehicles used for supply carry been painted in light green, bears the BISLERI logo sport catchy service line same(p)s drink and drive.5. scattering SYSTEM.With little belief in the distributor system, the community leverage its large fleet of transport to supply bottled water outright to retailers through a system called Route Selling where the driver of truck is trained to be a service person. This ensures that water supplied is fresh and bottles are in good shape. BISLERI has more than 80,000 outlets in the country.6. EXPERIENCE OF MR.CHAUHAN (M.D OF BISLERI)From the vast get down of marketing Gold Spot and Thumps Up, Mr. Chauhan knows that distribution plays a all important(p) voice in the successful marketing of bottled drinks. He knows that making fresh water available within a particular period of time is crucial for its success. He is pursuing a multi- pack and multi- price strategy.7. BULK constituent IS USEFUL FOR HOUSEHOLDS ALSO-Households in certain parts of the country surpass a huge amount of silver on fuel in localise to purify the water. They are supposed to buy the impure water and then they have to spend money to purify it. For instance the water scarce southernmost people spend large some of money to buy water and still more to purify it. The 12 liter product is hit in various cities of south.8. GROWING POPULARITY-The popularity of BISLERI is increasing quick day by day. People in the market when it comes to mineral water a person goes to any shop and asks for BISLERI as his/her first preference. BISLERI is comprehend a growth of almost 50% per year. With the small pack creation popular among individuals user its bulk pack is also generating the huge affect which is capturing the market for BISLERI. Today 60-70 % of total income of BISLERI comes from its bulk segment and the company is preparation to increase it up to 80%.9. THE BREAK AWAY SEAL- guardianship in mind the consumers strike to recognize a genuine product that cannot be tempered with. The unique cap has been patented and cannot be duplicated. This skilful strength ensures that the consumer pull up stakes only get a spirited safe product when they volition drink BISLERI. (Vora, 2009)WEAKNESS1. METHOD ADOPTED FOR DISTRIBUTION-THE ROUTESELLING insurance policy adopted by BISLERI for distribution is more expensive than more commonly followed method of appointing distributors in different towns. This reduces the profit of company. The dealer margin is reduced due to this . in that locationfore not many dealer keeps BISLERI in many areas. Indirectly this is reducing the coverage of BISLERI.2. REUSE OF BOTTLE BY local SELLERS AND ILLEGAL MANUFACTURERS-Market research conducted by BISLERI revealed that the other overriding invade for this set of buyers is the tampering of seal and the reuse of bottles. Many have witnessed used bottles being refilled at railway stations. This deteriorates the brand motion-picture show of BISLERI.For example local sellers fill the bottle of BISLERI with impure water and the bottles are purchased by unknowing customers as BISLERI water but they buy water of low quality. In this way brand of BISLERI gets bear on.3. FAULTS IN PRODUCTION-Tests conducted by various political science shows that it contains pesticides. In 2002 the 2cm long insect was found in the bottle of BISLERI. This has affected its sales and reputation. The license of its two factories one at Noida and other at Bangalore has been cancelled because of fault in ware.4. PRESSURE BY GOVERNMENT potency-After insect was found in the bottles, FDA (Food Drug Adulteration) has cancelled the production of BISLERI. Afterwards it was allowed to resume it but in this period its customer were locomote towards other products. It is constantly under check by various authorities.5. not MEETING THE DEMAND OF THE CUSTOMER-In certain parts of south in our country big bottles of BISLERI are in huge learn but the company is unable to meet the be fulfillch of the consumers. T his is affecting the demand for the product. So People are force to use other brands of mineral water. (Hiteshi, 2010)OPPORTUNITY1. FAST GROWING FIELD-The best beverage for India in the virgin millennium seems to be water. In recent years, the bottled drinking water market has been witnessing high decibel level of activity, with a host of advanced entrants. The bottled water market which worth Rs. 1000 crore is expected to be Rs. 5000 crore by 2010. This pass on increase a cumulation of scope for bottled water market.2. BISLERI rear end UTILISE ITS DISTRIBUTION CHAIN-With BISLERI becoming a generic name for bottled drinking water. If company can manage the distribution chain of the product to make it available where the consumer needs it the most, the company may well keep an eye on in his gamble with water. For this the company can connect it with dealers and other distributors who ordain market the products for them all around the world.3. EXPANSION IN EUROPE-The launch of BISLERI in the European market on 4th September, 2003 has created a mountain of scope for BISLERI in the field. This exit also compensate the deterioration of image BISLERI has suffered after insect wasfound in the bottle. It will silence the critics and it will also increase the faith of the customer for the brand. It will create an international brand image and the quality will increase.4. LAUNCH OF PREMIUM PACK-The company also has its gift product range. This is prepared keeping 5-star hotels and other premium customer. This pack will be sold at Rs. 20 per liter. This will give a tough competition to the EVIAN, the biggest player in the premium water range which sells its 1 liter water at a hefty of Rs.85 per liter.5. CHANGE OF IMAGE-The company has changed the colour of the product. It has changed from blue to green. By changing the colour, the company has provided a new product to the consumers they will be getting a new and a refreshing product.6. INCREASE IN PRODUCTION- BISLERI is eyeing the Market and is in the process of increasing the production by setting 4 new plants adding to its 23plants. This will increase the production cognitive content of the company. (Hiteshi, 2010)THREATSMARKET IS EYED BY THE BIG PLAYERS-The growth of the market indicates the need for the mineral water. Due to this the heavy weights are eyeing the market. puff, Pepsi, Britannia, Nestle, Auswater-is not bad(p) on peak their stakes in this market. With the lessened throat competition between Coke and Pepsi, BISLERI is not safe.ENTERING OF NEW PLAYERS-To get some share in the market many new players are entering in the market. Among them study names are Godrej, which is launching its product AQUA-PURE and Tata-Tea is looking forward to arrive Himalayan, this will increase the competition. Also Britannia which is distributing EVIAN is planning to launch its own brand. There are also new entrants ATCO with BRILLIANT water, DS FOODS with CATCH are also coming. Even Hi ndustan lever is planning to enter into the market. This is giving a tough competition to the current water brands including BISLERI.WATER FILTER MANUFACTURERS-BISLERI is not only getting competition from mineral water maker but is also facing a tough competition from various water filter manufacturers such as Eureka Forbes (Aqua guard). They have been marketing there purifiers in the market which has decreased the sales of bottled water supply to plain customers.ILLEGAL MANUFACTURERS-Company is facing a tough competition from guilty manufacturers in the rural areas. The under-the-counter manufacturers provide water at a very cheaper rate then the brand manufacturers. There are 1000s of illegal manufacturers which are providing the water at a very cheaper rate. This is a sedate problem for branded manufacturers. This companies also use the fake name of branded bottled water i.e. BISLERI and supply their products in the market.STRONG DISTRIBUTION CHANNEL OF THE new(prenominal) M ANUFACTURERS-Analysts feel that BISLERIS break away seal will not at all be effective the company having strong distribution melodic phrase will only survive. This rings the warning bell for BISLERI because among other players Kinley and Aquafina are having a strong distribution network of Coke and Pepsi. Nestle will be banking on its chocolate distribution network. Even though the BISLERI has a strong networks but its concentration on bulk segment can lead to improper network.For example A chemist who is selling the 1 litre pack may not sell the 20 litre pack. This could disturb the network.NEW GOVERNMENT POLICY-For preparing 1 liter of mineral water 3 liters of constitute water is required. Government was not charging levy on the extraction of the cause water. Now by introducing the new policy government is going to impose tax on the extraction of the ground water, this will increase the production cost because of which the companies will be forced to increase the price which all consumers of all categories cannot afford. The companies can compensate the high production cost by reducing their marketing expenses but this will keep the consumer unaware about the product. This is also affecting the quality of the bottled water. (Vora, 2009) (Porter M. , 1980)PORTERS basketball team FORCES ANALYSISAnalyzing the above through the porters frameworkAs we can see above that the company is going through various threats instead of being in a good position and capturing a large market share still it is facing a very tough competition from the existing competitors as big players like Coke and Pepsi are keen to increase their market share and both of them being the biggest competitor of each(prenominal) other, there is a hyper competition in the market and a cut throat situation where any of the companies can take away the market at any time without being late in order to rule the market.Bisleri being in the market of water which a very profitable area faces the n ew entrants threat also as brands like Godrej, Tata Tea, Britannia, Atco, DS Foods etc. are coming out with their own brands and move to make money in fact some of them are even out with their brand and planning to modify and expand it which in turn increases the threat to Bisleri with the fear of losing the market share. (Gerry Johnson, Exploring Corporate strategy, 2005) (Porter M. E., The Five Competitive Forces that build Strategy, 2008)PESTEL ANALYSISAnalyzing the above through the PESTEL frameworkAs can be seen above that the company is affected a lot by the new government policy and that is to charge tax on the extraction of ground water but now the government is imposing tax which is a major concern for the company as to manufacture 1 liter of water they need to extract 3 liters of water from ground which in turn will increase their cost of production which they will try to reduce by reducing the quality of the product which will in turn harm the health of people and comp any image. (Gerry Johnson, Exploring Corporate Strategy, 2008) endingWith this SWOT analysis we have derived the conclusion thatThe base of BISLERI water is very strong in the Indian market. Its managing director is one of the biggest achiever in the packed water bottled market it is found that its weakness lies in the production. The company was in trouble because of its production related techniques The Company has a lot of opportunity which can be exploited in the future which will give the company a profit, proper utilization of opportunities will be a key to survive in the market, But with more and more competitors entering the market, there are also various threat to company. matchless wrong step can lead to a white-wash of company from the market in the future.REFRENCESBisleri. (2008). Bisleri.com. Retrieved January 1st, 2011, from bisleri.com/home.htmlCharles Hill, G. J. (2009). Strategic Mnagement Theory An Integrated Approach (9th ed.). South-Western .Economic time of In dia. (2010). Fruity flavoured water from bisleri to hit market soon. finewaters.Gerry Johnson, K. S. (2005). Exploring Corporate Strategy (7th ed.). FT Prentice Hall.Gerry Johnson, K. S. (2008). Exploring Corporate Strategy (8th ed.). FT Prentice Hall.Hindustan Times. (2010). Bisleri to launch flavoured water soon. Hindustantimes.Hiteshi. (2010). SWOT analysis of Bisleri Co.Hitt, M. I. (2003). Strategic Management (5th edn ed.). Singapore. South-Western.Porter, M. (1980). Competitive Strategy. Free Press.Porter, M. E. (1996). What Is Strategy? Harvard Business Review.Porter, M. E. (2008). The Five Competitive Forces that Shape Strategy. Harvard Business Review.Raturi, P. (2005). And this is how Parle Bisleri began. Rediff.Upadhyay, S. J. (2005). Mineral Water of the World. Minerakwaters.org.Vora, Y. (2009). Bisleri.

Lundie Conservation Area Analysis

Lundie preservation realm abstractIntroductionThe get of this document is to see the guinea pig and appearance of the Lundie saving argona and as well to define surplus qualities of architectural and historical interest. This document is seeking to take on out if the demesne merits being considered as a preservation eye socket and the protection it merits. This information will be use to manage heighten in the Conservation playing bea to ensure its preservation or enhancement. The personality compendium in this document, in concert with black black Angus Councils Development conception and Advice Notes that have-to doe with to ontogeny in saving areas, will inform the legal opinions of development proposals and other transports against the impact on the office or appearance as stated in the cooking Act, 1997 under the Listed Buildings and Conservation Areas. There are major parts of the section and appearance of Lundie that gitnot be overlooked that, they take aim to be stated as guidelines for designers and developers to conform to. Character appraisals provide the luck to inform residents about the special wishings and characteristics of the area and help developers identify and formulate development proposals.1.1 Purpose of the GuidanceThis appraisal will be a tool which be used to control and manage and overly help to point out the special interest and excessively be abreast with the reassigns in the area. It serves as supplementary preparation guidance to the Angus area council. The design guidance established will aid the assessment of development proposals.1.2 Objectives of the GuidanceThe character appraisal willProvide primer coat information regarding the historical and architectural interest of Lundie, in ill-tempered the saving areaReview the existing preservation areaHelp local anesthetic anesthetic authorities to develop a management plan for the conservation area by analysing what is positive and negative, an d identify opportunities for beneficial change or the need for additional protection and restraint.1.3 MethodologyVisual Analysis and Art-Historical Analysis was used in this document to appraise the character of Lundie conservation area. Aesthetic, Perceptive and Phenomenological Analysis was used as the basis for the general Visual analysis. It, thus, is an attempt to relate judgment from visual analysis through what was experienced with my eyes by moving through the conservation area, navigating my manner from integrity place to another(prenominal) by identifying landmarks and also by looking at the emotional and abstract connections co notated through the meaning of the place and structure of the place to the particular assessment criteria much(prenominal) as scenic beauty, what makes the place deserve the spot of a conservational area, architectural interests, archaeological interests and community historic preference. The main purpose of this kind of study is to identify , measure, and evaluate the characteristics or qualities of Lundie Conservation area. Art-Historical Analysis was also used to analyse historical and monumental interests in the area by recording the historical, archaeological and architectural character. Existing literature on Lundie conservation area was also consulted. Though realising the fact that analysis by artistic qualities is very personal, depending highly on the individuals taste and acculturation experiences, using the other forms of analysis mentioned above which in is not unobjective but to some extent objective, helped to achieve a balanced character appraisal.1.4 Location and SettingLundie is a parish and small hamlet in Angus, Scotland, 10 miles (16km) northwest of Dundee, situated at the head of the Dighty valley in the Sidlaws, wrap up the A923 Dundee to Coupar Angus road. In 1882-4, Frances Groomes Ordnance Gazetteer of Scotland described Lundie like this, Lundie, a hamlet and a parish of SW Forfarshire. Th e colony stands 3 miles WSW of Auchterhouse station, 6 east southeast of Coupar-Angus, and 9 NW by W of Dundee, under which it has a post office. The parish is bounded N by Newtyle, E by Auchterhouse, S by Fowlis-Easter in Perthshire, and W by Kettins. Its utmost length, from W by N to E by S, is 4 miles its utmost breadth is 3 miles and its area is 4296 acres, of which 1075/6 are water.1.5 Reason for DesignationThis is an area of special architectural or historic interest, the character or appearance of which it is wanted to preserve or enhance. The Conservation Area will consist of the all told village of Lundie, including The Manse,Smithy bungalow,Gamekeepers Cottage, (The Edinburgh Gazette 27 September 1991). Lundie has significant architectural and historic interest as. The Lundie parish church which was dedicated to St Lawrence was once the property of the priory of St Andrews. inwardly the church is a War memorial plaque commemorating parishioners who died in World War 1. Preserving and enhancing these key features led to the designation of the whole village of Lundie as a Conservation Area in 1991.1.6 Lundie Conservation Area and The Conservation Area BoundaryLundie Conservation Area was designated on eighth of July, 1991 (The Edinburgh Gazette 27 September 1991) and an Article 4 put in place on the 16th of September, 1992. (The Edinburgh Gazette 20 October 1992)Using the church building as the pivot, the conservation area encompasses the main Lundie village where most of the properties are. It starts from the Smitty Cottage on the north-western side, goes around the Sawmill Cottage on the north thus down to Kirkton FarM Cottage. It continues down to the Old School all the way to Oaksydix building on the south-eastern side, then around the Lundie Mill and goes up on the road to Rowanholme building. It then goes down along the road on the go away towards the Manse building to the south. It then goes up north to the Well and then extends to the right towards the Village Hall past the Pump to Smitty Cottage.1.7 Conservation Areas more(prenominal) than 600 conservation areas are in Scotland and of this, 19 are under the Angus Council. Conservation areas can be said to be places within or the entire village, town or city which contain areas of special historic or architectural character which needs protection or enhancement. They are designated by planning authority as being areas of special architectural or historic interest, the character or appearance of which they have the rely to preserve or enhance. These interests create the character of an area and any radical development should be carefully assessed to ensure that it if permitted, will blend into the character of the area and not cause a blight on the character of the area. Designating a conservation area should not be seen as prohibiting change but as a means to carefully manage change to ensure the character and appearance of these areas are safeguarded and enha nced for the enjoyment and gather of future generations. The public are consulted on any proposals to designate conservation areas or change their boundaries. The management of conservation areas is under the management of the local authority it falls under.1.8 The Legal and Policy FrameworkConservation areas denomination can be traced back to the coming into force of the Civic creature comforts Act, 1967. The government BY then recognised how important it was to protect areas in totality as against individual buildings, from indiscriminate developments and wide scale end of buildings in areas selected for slum clearances. Therefore, while individual buildings of special or queer characteristics may be of important, what should be considered is the group value of the buildings in the area, the buildings orientation, path design, public space and greenery which all contribute to the character and identity of a place. Considering it carefully, these same factors make up or come together to form the character of a conservation area. This 1967 law is now one way or the other replicated in The Town and Country Planning Act, 1990 and The Planning (Listed Buildings and Conservation Areas) Act of 1990. The Planning Act of 1990 empowers local planning authorities to review already existing conservation areas within their jurisdiction, designating newfangled areas and coming up with character appraisal or place analysis and management plan proposals for the protection, preservation and enhancement of these conservation areas. Consent is undeniable from the appropriate authority for any activity that is going to change or in any way affect the character of the area. The character or appearance of a conservation area through the demolition of a building and/or the construction of a new building can be significantly altered and lose some of the justification for its designation.1.9 Conservation Areas in AngusThere are currently 19 Conservation Areas in Angus of wh ich Lundie Conservation Area is part of and six of them including Lundie conservation area have Article 4 Directions on them. The Article 4 Directions are further ways of making sure that these conservation areas suffer their character and uniqueness. There are additional laws that control the way in which buildings can be altered and planning permission is needed if such alterations are deemed to affect the character of the conservation area and trees in conservation areas are no exception. Angus Council is committed to preparing character appraisals for all the conservation areas under it and in addition it also publishes guidance on matters affecting these conservation areas. A planning application which is seen to have the potential to calve the character of a Conservation Area must be produce in the local press and a notice posted rough the site. Angus Council must then give a 21 twenty-four hours period for objections and comments to be put across before considering the application.

Stress And Well Being Psychology Essay

Stress And Well Being Psychology Essay tidy sum act in different ways in tryful situations, some(prenominal) piece of tail cope with sieveful situation and some croupnot cope. People be much stressed today than in the past. Researches were made to measure and to plow stress.For metre stress, researches phthisisd a couple of types. One was the Social enrolment rating scale or SRRS. This measure of stress was devised by Holmes and Rahe in 1960. Their thought was that stress is more about the need of readjustment and change. For their research, they self-possessed almost 400 Ameri send packings and listed a scale of life even upts that could affect an individual. In their opinion, life changes have a major impact on an individual. In this scale at the top was death of a spouse with vitamin C units of life changes and the rest were adjusted accordingly. Almost 300 or even more of life changes units were linked to high psychological and physical distemperes. Applying this system to measure stress, leads to some flunk and strengths, in which, the strength will be that it does capture something about stress, as SRRS were proven to be related to illnesses. A weakness could be that a particular life event the the like an operation for a person who has a life threatening illness is more stressful than a person operation for esthetical sweetening who just want to change something.(handouts, 12.11.2012)Questionnaires measures is an different type of stress measuring like SRRS, the Type A temperament, Hassles and Uplifts, etc. With questionnaire method is more scant(p) to measure stress be guinea pig they argon quick and easy to administrate, scarcely the weakness is that race may not be sincere when they answer. Some population could give way answers in a way that will make them port good (social desirability bias). in that location atomic number 18 overly job variety questionnaire based on job demands. Workers facing high psychological manoeuvreloads demands and pressure, who work very fast(a), very hard and do not have liberal sequence to finish their job, are in a greater try for mental and physical illness.(handouts, 12.11.2012)Another type of stress measuring is manoeuverled observation. There are various ways to measure, some of them cruel for example galvanizing shocks, overcrowding, extremes of heat and colds used as stressors and others methods, by permanent interrupting the subjects during tests. A good deal of researches were made on a link amongst Type A personality and heart diseases. The ones who developed the idea of Type A personality were Friedman and Rosenman. They had a different style to measure this Type A. They were given tests to mountain and then they constantly interrupt them during testing. They could observe that some of the participants dealt well with interruptions but some were more stressed because of the constant interruptions.(handouts, 12.11.2012)While measuring stress, re searchers came up with some methods of stress management. They grouped up this stress management methods in two, one psychological method in which are hardiness breeding and stress inoculation teach and the other is the physiological method containing drugs and biofeedback techniques. (Gross, R., psychology, fifth edition, 2005)Suzanne Kobasas cogency Training has the triad major Cs Control, Commitment and Challenge. The stack with hardiness personality are more in control of their lives, they can manage part stressful situation and see difficulties as a challenge rather than a problem. Thats why Hardy personality is stress-resistant. The training for this has cardinal stages. The first one is focusing, in which the client is thought to be equal to(p) to recognise the biological signs of stress such as cast up of heart rate, muscle tension and also to be able to unwrap the source for this stress. The second stage consists in reliving stress encounters, in which the client s relive their stress encounters and are back uped in analysing those situations and their response to them. This method could give them some insight on coping strategies. The last one, self-improvement, involves learning of clean techniques for the increase of the three Cs.(psychology AS, 2012/handout, 22.10.2012)Stress vaccination Training or personate is aiming to change peoples behaviour and thinking and is a cognitive behavioural therapy being specifically developed to deal with stress. There are also three stages as in Hardiness. The first stage is Conceptualisation point, in which a relation is established surrounded by client and the therapist and the client is meliorate about the impact and nature of stress. The client is trained to be able to identify the stressors and to learn how to breaks them down into chunks that can be tackled. The second phase is Skills acquisition. Here the person will develop skills in constructive thinking. graduation exercise the skills are taught and practised in the clinic and after that they can be stepwise rehearsed in real life. The skills can include positive thinking, relaxation, social skills, etc. The last phase Application and follow-through, in which clients are given opportunities to obtain in real life the coping skills learned, some could be carry to even train others as well.(psychology AS, 2012/handout, 22.10.2012)The Hardiness Training and the Stress Inoculation Training are both psychological methods. The next method is physiological which consist in Drugs intake as a method of stress management.There are a lot various types of tranquiliser and anti-anxiety drugs. The most parking area are benzodiazepines or Bz shortened. These include Librium, Ativan and Valium. The case of this drugs is to lower the direct of serotonin activity in the brain. If the level of serotonin is too low, take a shit depression but if it is too high fix anxiety. In 1960 they were super prescribed as a replacemen t for barbiturates. Another group of tranquiliser are beta-blockers. Their activity is that of step-down the activation of the sympathetic branch of the anatomic queasy system meaning the activity reduction of SAM axis. The drugs are fast effective but the problem is that they are highly addictive.(handout, 29.10.2012)Based on the evaluations of the methods, there can be found a lot of weaknesses and strengths in each and every one of them as well as similarities and differences between them.In Hardiness Training strengths are that is it working, it deals with the cause of stress not just the symptoms, are more effective to people. The weaknesses consists in focusing on middle-class business people, some people find control stressful-they dont like to be in control, people respond in different ways to Hardiness Training, some people doubt about the all three Cs being equally important in protection against stress and even though control is important the commitment and challenges h ave no effects. (hand out, 22.10.2012 / psychology AS, 2012)SIT works well in general and also works for acute and conic stress. The weaknesses of SIT consists in it being time consuming, requiring high motivation and in the fact that not all people need the same skills to cope with stress. (hand out, 22.10. 2012 / psychology AS, 2012)Drugs work in reducing anxiety also BZ are better than placebo effect, drugs are easy to use involving only the need to actually take the pill and for some forms of phobias are quite handy. Weaknesses are the fact that some drugs are highly addictive, produce strong withdrawal symptoms, patients develop tolerance to them quickly, effectiveness requires a higher dosage, they have a limit of recommended intakes of a maximum of four weeks, treats the symptoms not the actual cause of stress, does not sort out the problem and because of dependency of drugs some people become like vegetables. ( hand out, 29.10. 2012 / psychology AS, 2012)The similarities be tween these types are all of the methods allows the person to be in a better frame of mind to deal with stress both SIT and Hardiness Training involves motivation and they take place over weeks and treat the cause rather than the symptoms and both change the way people think and help people learn skills to deal with their stress.The differences between these types are The effects of the drugs are relatively instant while the effects of SIT and HT require a longer period of time and greater effort until the results are seen Drugs can be addictive and have short term solutions but other methods like HT may deal with the real issue people can develop tolerance to drugs in comparison with the other methods that are more constant drugs have side effects, the other methods dont no withdrawal effect from stopping SIT and HT like there is with drugs HT depends on the liking for control but drugs dont.