Direct Digital and Database Marketing Coursework

Direct Digital and Database Marketing - Coursework ExampleMany firms are doing their business in this category. face-to-face races with customers are very important to build satisfaction (Crosby, & Stephens, 1987). Relationship merchandising is an old concept further gained a significant place in the field of merchandising. The momentum of its development evolves from the development of services marketing with a focus on quality perspective followed by technological advancements. Traditional merchants did not spot the concept of relationship marketing. The emergence of this concept was slower until it was observed that customers should be the focal point of the organization, and they must(prenominal) be considered important even after the purchase is done. Today relationship marketing is considered as a prominent practice for marketing and research purpose.The traditional concept of implementing marketing concept is the process of applying the marketing mix (4 Ps). Although it i s universally accepted and implemented, still the model is limited and restricted. According to research conducted in Europe in the domain of service marketing, forms the loopholes in the traditional way, and identify a new exposition of marketing. According to the study marketing is not something that what customers want from the company, it is creating value for them. It is the establishment and delivering the long-term customer relationship with customers. This market-oriented approach is less towards specialization and more towards management responsibilities (Grnroos, 1990).The Royal National Lifeboat Institution (RNLI) is a almsgiving organization for saving lives at sea. RNLI provides a 24-hour lifeboat and rescue service throughout United Kingdom and Ireland. RNLI is attached to saving lives through their valuable safety measure, lifeguards and most importantly lifeboats (RNLI, 2014a). Since its inception in 1824, the institute has deliver more than 140,000 lives as the n ational institution for the preservation. In 1854,